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Leadpages

Leadpages

Overview

What is Leadpages?

Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website…

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Recent Reviews

TrustRadius Insights

Leadpages has become a go-to tool for a wide range of users and businesses looking to streamline their lead generation efforts. With its …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Standard

$49

Cloud
per month

Pro

$99

Cloud
per month

Advanced

$399

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.leadpages.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Demos

LeadPages Demo: How To Create a Landing Page Using LeadPages

YouTube

Leadpages Review [2022] Demo And Tutorial From Real Customer Watch This Now

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LEADPAGES THANK YOU PAGE TUTORIAL: Maximize Leadpages Conversions With Leadpages Thank You Pages

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**NEW** CaptiFire VS Leadpages Demo & Recommendation

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Is LeadPages Worth It? Find Out in this Review & Demo

YouTube

Instant Video Pages Review Demo | Youtube LeadPages | Promo Video Page Creator

YouTube
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Product Details

What is Leadpages?

Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages.

Included in all plans:
  • Unlimited landing pages, pop-ups, and alert bars for lead generation and sales
  • Website builder for a streamlined approach to converting more visitors
  • Connect to major email providers directly or through Zapier
  • Tech support from a talented and empathetic team (based in US and Canada)
  • Weekly conversion coaching for marketing advice
  • Direct integrations with Calendly and OpenTable
  • Take payments online (embed third-party tools, or connect to Stripe directly on our Pro plan)
Leadpages is best suited small businesses who transform the lives of their clients through coaching, workshops, bootcamps, and services. Top categories include business coaches and consultants, fitness/health coaches, speakers, authors, real estate agents, financial service providers, freelancers, restaurants, and marketing agencies. App developers often use Leadpages to market their apps outside of the app store as well.

Leadpages is not well-suited for ecommerce or catalog brands with dozens of products, although many Leadpages customers use the software alongside Shopify and BigCommerce stores for list building.

As a no-code platform, Leadpages is built with the non-designer in mind. The user doesn't need programming skills, HTML, or CSS knowledge (although with these page code can be tweaked to the user's liking).

Leadpages Features

Website and Landing Page Features

  • Supported: Landing page drag-and-drop editor
  • Supported: Website/landing page preview
  • Supported: Landing page templates
  • Supported: Triggered pop-ups and banners
  • Supported: Custom thank you pages
  • Supported: Customizable branding
  • Supported: Custom scripts
  • Supported: Free custom domain
  • Supported: Publishing webpages to any domain
  • Supported: WordPress plugin

SEO and Conversion Optimization Features

  • Supported: Mobile-responsive pages
  • Supported: Landing page A/B testing:
  • Supported: Real-time analytics dashboard
  • Supported: SEO tools
  • Supported: Optimization recommendations

Security and Administration Features

  • Supported: Platform single sign-on (SSO)
  • Supported: GDPR compliance
  • Supported: Secure web hosting

Leadpages Screenshots

Screenshot of Create your next marketing campaign the same day you think about it. Start with a landing page template, and customize it with drag and drop ease. Mobile responsive, fast loading, and conversion-focused.Screenshot of Keep your look consistent with brand colors and custom fonts.Screenshot of Build your marketing website with Leadpages. No need to work with unreliable freelancers or wait for developer delays.Screenshot of Publish faster with page and section templates. Copy sections between Leadpages assets — websites, landing pages, and pop-ups.Screenshot of Forget the complexities of WordPress and other website builders. Stay focused on what matters, and let us handle the technical side of websites.Screenshot of Connect your marketing efforts to the tools you love — direct integrations with major ESPs, CRMs, and payments included (or via Zapier).

Leadpages Videos

Create landing pages and generate more leads and sales for businesses.
Customer example: Having started in corporate America, Jody Illies knew that no one was more in need of a little daytime namaste than 9-to-5-ers stuck at the office. So, rather than set up shop at a single studio, she became a mobile mind-body ambassador. Today, she brings yog...
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Leadpages Competitors

Leadpages Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish, other languages can be used with Leadpages

Frequently Asked Questions

Leadpages starts at $49.

unbounce, Instapage, and ClickFunnels are common alternatives for Leadpages.

Reviewers rate Support Rating highest, with a score of 6.4.

The most common users of Leadpages are from Small Businesses (1-50 employees).

Leadpages Customer Size Distribution

Consumers5%
Small Businesses (1-50 employees)80%
Mid-Size Companies (51-500 employees)10%
Enterprises (more than 500 employees)5%
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Comparisons

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Reviews and Ratings

(97)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Leadpages has become a go-to tool for a wide range of users and businesses looking to streamline their lead generation efforts. With its simple and efficient interface, Leadpages has been utilized by individuals and organizations to successfully launch new publications, training programs, webinars, and sales funnels. Real estate businesses have found value in using Leadpages to build the front end of their lead funnels and collect registration information. Marketing departments appreciate Leadpages' ability to create professional and compelling landing pages that convert traffic into leads, while small digital agencies utilize it to build attractive pages and integrate with email marketing software. Users have also taken advantage of Leadpages' low cost, excellent integration with other services, and user-friendly interface to create landing pages for PPC campaigns, generate leads from various sources, and host landing pages for email and digital ad campaigns. The tool's extensive library of templates is often praised, making it easy for users to create customized landing pages that suit their specific needs. Whether it's creating opt-in pages, collecting payments, hosting web forms, or quickly generating stand-alone pages, Leadpages has proven to be a valuable solution for individuals and businesses alike in their lead generation efforts.

Extensive Collection of Templates: Many users have found the extensive collection of templates in Leadpages highly useful, allowing them to create professional landing pages quickly and efficiently. The variety of templates cater to various marketing and engagement needs, providing users with a wide range of options to choose from.

Flexibility of Page Builder: Users appreciate the flexibility of Leadpages' page builder, which they describe as robust and customizable. This allows them to modify landing pages and lead boxes according to their specific requirements, ensuring that they can create tailored experiences for their audience.

Valuable Analytics: Leadpages' analytics feature is praised by users for being comprehensive and clear. They find these analytics valuable in understanding and evaluating the performance of their campaigns effectively. With this insight, users can make data-driven decisions and optimize their marketing strategies accordingly.

Inaccurate Reporting: Several users have expressed their dissatisfaction with the reporting capabilities of Leadpages, stating that they find it limited and simplistic. They feel that the reporting function does not consistently provide the desired information, leading them to seek more in-depth data analysis through alternative solutions like Google Analytics.

Lack of Customization Options: Many users have mentioned that Leadpages lacks customization options, making it challenging for them to design landing pages according to their specific requirements. They have found the drag-and-drop builder to be too simple and restrictive, particularly when it comes to layout customization, centering elements, spacing, and adding sections as needed.

Limited Integration and Support: Some users have raised concerns about Leadpages' integrations with third-party tools and its customer support. They feel that Leadpages should offer more native integrations with popular software instead of relying heavily on third-party platforms like Zapier. Additionally, some users have expressed disappointment with the limited contact support available for standard accounts, which is only through email and can result in delayed response times.

Many users recommend taking advantage of the available templates provided by Leadpages. These templates make it quick and easy to create professional-looking landing pages and websites, saving time and effort. Users suggest starting with landing pages before adding a website if desired, as this allows businesses to focus on converting leads to clients or customers.

Several reviewers recommend attending the weekly conversion coaching and watching the training on websites and landing pages offered by Leadpages. This ongoing training and support help users optimize their lead and sales conversions, providing valuable insights and strategies for success.

Users highly recommend trying out Leadpages with a free trial and testing competitors before making a decision. This allows businesses to experience the software's features firsthand and determine if it meets their specific needs. Additionally, many users find Leadpages worth the monthly expense, considering it a valuable tool for simplifying online business and collecting quality leads.

Overall, users advise choosing Leadpages for its ability to create effective landing pages, websites, and collect quality leads. They find the software user-friendly, affordable, and comparable in features to other platforms like ClickFunnels. However, some reviewers suggest exploring other options if looking for full marketing funnels or more control over micro-changes on landing pages.

Attribute Ratings

Reviews

(1-11 of 11)
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Score 5 out of 10
Vetted Review
Verified User
Incentivized
I used and I use Leadpages to create landing pages to gather subscribers from various sources. Works great for ad campaigns and organic traffic wherever I left a link leading to bonuses on my website. When I wanted to test a funnel quickly I just used one of their templates to set up a page and I know its been tested well for conversion.
  • You can very quickly set up a conversion tested landing page to gather leads.
  • The template marketplace has great variety of ready to go landing and sales pages as well as pop up boxes.
  • They have a lot of resources that teach you about marketing and funnels.
  • The monthly payments are painful in the long run. Recently alternative solutions surfaced which have one time payments. Leadpages is good for quick testing, but long term it take from the profits.
  • I haven't seen new features for a good while.
Leadpages is good if you want to get an email address from someone visiting your site, or to create a page with a bonus you want to send to your visitor. I use it to exchange various bonuses for emails addresses and then I send sequences of e-mails and offers. It does not work however if you want to create a full website, you could create with it a page or two, but it is not useful if you want to add anything more or have more freedom of editing. Most of the creative process is for one page with drag and drop tools.
Michelle Markelz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Leadpages was used by the demand generation team as a scalable way to create landing pages. Many different contributors were constantly creating new assets for lead generation campaigns and needed to be able to complete their own landing pages and thank-you/conversion pages without waiting for a designer or web developer to create them. Leadpages offered a way for designers and web developers to create templates and reusable components so that contributors could have autonomy while maintaining consistency.
  • Leadpages has an easy-to-use inteface. Page-building elements are drag and drop, similar to some versions of Wordpress, so it's pretty easy for a newbie to pick up with little training.
  • Leadpages makes it easy to embed multimedia with simply an embed code. You don't have to know HTML to bring your pages to life with video, audio, etc.
  • While most of the editing functions are easy to figure out, some of the finer details to get spacing, sizing, alignment and layout just right can take some trial and error if you don't have formal training in the tool. A lot of the editing tools are collapsed into sections, and finding just what you're looking for can sometimes be a challenge.
  • I don't believe the version we used had a page optimizer or optimization score, which I have seen on other landing page builders. This may be a feature of a more premium version of the tool or may have been turned off by the product manager, but it would be a helpful feature.
Leadpages is great for a marketing team that has a high volume of landing page needs. It is great for deputizing contributors and allowing them to take ownership of their campaigns without sacrificing consistency. Leadpages is also a good starting point for simplistic page building for someone who doesn't have web development skills. It is not ideal, however, if there is no one to manage the design guidelines. It can open a can of worms, so to speak, by giving users a lot of freedom to manipulate design, so if it is being used by multiple people and brand consistency is a concern, it's best to have someone familiar with brand standards create templates so that other users don't break standards.
Ashlie Pappas | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Leadpages has been a huge help in lead capture. We use it both for the landing pages and for lightbox popups on the site. It is primarily used in marketing.

Originally I was skeptical as our site has the capabilities to create really nice landing pages, but after trying Leadpages, the simplicity and efficiency of the software made it a no-brainer.
  • Creating professional landing pages in minimal time.
  • The ability to clone a landing page or lead box to modify and use for a different opt-in.
  • The analytics are a great resource.
  • The drag and drop templates have been an amazing addition to Leadpages.
  • The ability to customize many of the features.
  • Making the Leadpages and Leadboxes more customizable. The ability to use custom fonts would be wonderful.
  • Having more control over the layout of the Leadpage/Leadbox. For example, allowing for more columns or having a column with one row next to a column with three rows.
  • Sometimes it disconnects from Infusionsoft and I have to reset the permissions. Fixing this would be great.
Leadpages is a great resource for anyone who is trying to grow their list online. I think that if someone was primarily working a brick and mortar establishment it may not be the best software if they don't do anything online, but anymore, any business should be online. It's pretty easy to justify and recover the cost of Leadpages just in the additional time saved and leads brought in.
John Pohly | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have been using Leadpages in my real estate business for 7 years. For several industries, I have used Leadpages to build the front part of lead funnels. Leadpages software is for building landing pages and squeeze pages with the benefit of securing lead registration information and pushing the leads to just about anywhere you need the leads to go.
  • Leadpages gives hundreds of landing page templates with the option to modify using the easy-to-use "drag and drop" editor.
  • I used Leadpages to win a $20,000 lead generation contest among 100,000 other competitors. Leadpages is better than the competition because #1 the pages re-size automatically depending on the screen size of the website/landing page visitor #2 pages load really fast #3 the "Pro" pricing level includes text code opt-ins that can be very effective for gaining leads that include a phone number and email address.
  • Very recently, Leadpages made their software compatible with the Zapier.com platform to help integrate lead push functions to hundreds of additional software programs.
  • I would like to see more native integrations for software like Zoom, Calendly, and BombBomb even though these integrations are available with a subscription to a 3rd party software platform called Zapier.com. Native integrations tend to have more functionality.
If you are speaking to a live audience and want to get the phone number and email address of audience member, using Leadpages's feature called Leaddigits, you could announce that anyone that wants a copy of speaker notes, a free video, etc. to text the word CONVERT to 33444 from a mobile phone. Using this type of Leadpages technology I have averaged upwards of a 50% live audience registration rate. For best results, also add your text code call-to-action on presentation slide(s).

If you wish you could improve or customize your website but lack programming skills, Leadpages may be a good software for you. If you need to fill the niche of custom pages, opt-in pages, registration pages separate from your current website, or if you need embeddable forms and a top banner "alert bar" to be added to your current website, Leadpages can fufill the need.

If you are severely technology challenged you may have difficulty becoming proficient at Leadpages. Make sure you have someone in your company that can actually implement the awesome features of Leadpages when you purchase it or signup on the month-to-month plan while you are testing it.
Matthew Gehrman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Leadpages is a must have tool for landing pages, ad campaigns, and simple product specific pages where you need built-in forms, data tracking, and multi-platform integrations with Zapier. I've been using this simple tool for nearly two years and have built countless professional grade landing pages that generate nearly 70% of our lead flow.
  • Responsive drag & drop webpage editor, great looking out of the box templates, and the ability to code your template from scratch.
  • Training courses and countless resources to make sure you're getting the most out of this powerful tool.
  • Excellent customer support services.
  • Direct automation with Drip, Mailchimp, Infusionsoft, and a ton of other apps through Zapier.
  • Built-in contact form could have a follow-up email trigger process, however, it's easily done by creating triggers within Zapier.
  • A built-in simple image editor would be a nice feature to add
  • Pricing could be a bit more aggressive for the Pro plan however the ability to connect 3 domains is well worth it in the long run.
I love Leadpages and am very happy with them all around, simple platform, powerful tools, and eye-popping end results. I'm also happy that Leadpages works across all the major browsers and provides the same consistent look across them as well. I would recommend this to any small business owner looking for a simple & consistent tool that saves time and makes money.
Stacy Brookman | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I was using it for landing pages and for providing downloadable freebies for customers. Since I am a one-woman operation, it was just me using it. I did have a virtual assistant helping me at some point, but she didn't build the lead pages, she just helped me organize and do podcast operations.
  • Allow document delivery (freemium download). I didn't have to mess with Amazon AWS or anything else. Leadpages allowed me to deliver the download.
  • Drag and drop operations helped me easily change out my information and build pages
  • Templates definitely helped so that I could see how other people were using Leadpages and also saved me time
  • Sometimes building the pages got to be a bit complicated with what I wanted to do with them
  • It took me a little while to figure out how to configure things
Leadpages is good if you have a Wordpress site and you need nearly-done-for-you landing pages. I happen to have recently signed up for Kajabi and it is even more done-for-you and has all the bells and whistles that I need - pipelines, email sequences, webinars, etc... so I decided to go with them.
June 27, 2018

LeadPages Rocks!

Lou Bortone | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
ResellerIncentivized
I use LeadPages daily for my own business and for my clients. We create, publish and manage hundreds of LeadPages, and it saves us tremendous time and effort. LeadPages allows us to be proactive and 'first-to-market' for new online products and services. We simply would not be as successful without the use of LeadPages.
  • Drag and drop designs make creating web pages quick and easy.
  • Integration with LeadPages means everything works in sync.
  • LeadPages is video friendly, which is vital for a video-centric business like ours.
  • LeadPages recently discontinued the Marketplace of third-party designed pages, thus limiting the options for creative pages.
I recommend LeadPages for my clients doing business online since it is the quickest and most efficient route to getting a web page up and running!
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use leadpages as a leadbox to attend my webinars, download my E-book, join my marketing mailing list. I mainly use it as a marketing tool to grow my coaching and leadership management business. Since I am only a one person show, it streamlines a lot of my business lead generation and it links up to alot of other platforms which I really like.
  • Manages my email lead generation
  • Integrates with other technology platforms
  • Easy to learn and use
  • Extremely affordable and creates a leadpage very easily and effortlessly
  • It was not intuitive in the beginning
  • It took time and practice to figure out but when I got it, it was much easier
  • It was hard to copy, then the title wouldn't stay even when I saved it
I would recommend Leadpages to all businesses. It was not intuitive for me in the beginning but I kept at it and I learned how to use it and it works beautifully. You can create a simple and elegant lead page very quickly once you understand how to use it. For a small business like mine, it is very convenient but I can see how a larger business could also utilize it and integrate it in their businesses as well.
Andy Ryan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Leadpages for our own business and for our clients' businesses. We use the Leadpages software to create landing pages for lead generation and to deliver lead magnets. We also use Leadpages to have people watch videos only available on a page after they have opted in. We also use Leadpages split testing to find the optimal conversion rate.
  • Templates that are already created and ranked by conversion rate.
  • Split Testing
  • Drag and Drop Editor
  • They just released the drag and drop editor with split testing. I have yet to try that feature but I have wanted it for quite some time.
  • The ability to make a drag and drop page a conversion goal with a non drag and drop page.
  • There have been too many times that Leadpages has crashed and I didn't have a chance to save my changes. I wish it would autosave for me so I don't have to hit save every time I make a change.
Leadpages is well suited for the non-web designer. Everything is already built out. It is easy to plug in email lists and cookies/pixels. Leadpages makes it easy to track your conversion rate. Leadpages does a great job with split testing their pages. Just the split testing alone is worth the price. I think it isn't appropriate for Leadpages when you need a full on website.
Katie Bentley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Leadpages is currently being used by our entire marketing department for sales, opt in, webinar, thank you pages etc. Leadpages allows our team to efficiently create high quality landing pages making implementation a breeze. You don't have to be a web designer or a genius to get a high converting landing page for your business. With Leadpages, everything you need is easily templated out for you so all you need to do is plug in your own information that you would like on the page. I knew absolutely nothing about making landing pages when I began using Leadpages and loved it. Now after learning and experiencing what a high quality landing page really functions as and looks like, I still love it because Leadpages knows what they are doing and they have have tested out what works best.
  • Leadpages has a function that allows you to "sort by conversion" which is really amazing. It may not sound like a lot to consumers who are not all that familiar with landing page services, but after 3 years in searching around for landing page creation services, I have never seen another service with the option to automatically see the best pages with the highest conversion rates.
  • Their integration settings are a breeze to get set up with. Leadpages integrates with most CRMs for you to collect lead info: Infusionsoft, Aweber, Mailchimp... and for those that they don't integrate with, you are able to add in your own HTML code usually provided by your CRM .
  • The Drag and Drop service just recently rolled out which will be really fantastic. Since it is extremely fresh to the public (I'm talking weeks old, right now) it is a little glitchy with some areas. Since the templated landing pages were sometimes constraining with what you wanted to do with your page, Leadpages rolled out The Drag and Drop which allows you to move the templated page around and make it look exactly how you want.
  • I do really wish that users were able to put opt in fields right on the page though. Right now, users are only able to have a 2 step opt in with a button and a pop up with the fields on the pop up.
  • Another thing that could be improved on is the editing of the opt in box. It can be confusing to edit the copy sometimes in that you have to edit in the side bar and NOT on the actual place where the copy will be. If you aren't used to it or a new user it can be extremely annoying.
  • I have also learned to save my work after every action I take. Now, Leadpages autosaves your work which is nice but sometimes I will notice that little changes I make won't be made permanent unless I hit save after every single thing.
I would highly recommend Leadpages to someone who would want to create highly efficient and great looking landing pages. They are easy to use, high converting and look hot. But since I find the Drag and Drop feature to still be so glitchy, if you found you didn't want to use any of the templates offered by Leadpages or if you wanted to create your own page completely from scratch with a specific look in mind, I would not recommend Leadpages for this scenario.
Anthony Stretten | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
LeadPages is being used in conjunction with our Act-On account to help manage the landing page production for marketing automation campaigns.
  • Well constructed templates.
  • Easy to customize images and text.
  • Lots of choice to choose from.
  • Lacking layout customization - you can hide sections, but cannot add any when required.
  • A little costly for what it is.
  • Currently doesn't integrated with Act-On via the API
LeadPages is great for companies and agencies who do not have developers in-house. Just simple click and save and you have a working landing page.
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